Your Privacy & Security

Privacy & Security Information

1.1 Your Privacy

We understand the importance of your privacy. We will never give, lease, sell or otherwise disclose your personal information, to anyone for any reason, outside of the normal necessities of managing your order, booking, enquiry or other engagement with our company. Any information you give to Flowers Made Easy Limited, over the phone and online will be held with the utmost care.

1.2 Scope of this policy

This Policy (together with the Terms and Conditions for particular applications or services and any additional terms of use as may be applicable from time to time) applies to your use of Flowers Made Easy sites and any other provision of information to us by You including (but not limited to) the following Web sites:;;;;;;;; and any other Web sites to which these terms are extended (“Sites”) or services which are supplied to you through your use of the Sites (“Services”).

Your use of the sites constitutes your agreement to follow and be bound by the terms of use of the sites including this policy. We reserve the right to update or modify these terms at any time without prior notice. For this reason we encourage you to review the agreement whenever you use any of the sites. If you do not agree to these terms, please do not use the sites. We may also impose limits on certain features and services or restrict your access to parts or all of the sites without notice or liability.

You shall be responsible for obtaining and maintaining any equipment or ancillary services needed to connect to, access or otherwise use the Sites, including, without limitation, modems, hardware, software, and long distance or local telephone service. Any of the Sites may contain additional terms (for example conduct guidelines) that further govern the use of that Site, including without limitation particular features or offers (for example competitions). If any Terms and Conditions contained in this agreement conflict with any Terms and Conditions contained within a particular Site, then the Terms and Conditions in this agreement shall prevail.  Occasionally there may be information on our Sites that contains typographical errors, inaccuracies, or omissions that may relate to product descriptions, pricing, promotions, offers, and availability. We reserve the right to correct any errors, inaccuracies or omissions and to change or update information or cancel orders if any information on the Sites is inaccurate at any time without prior notice (including after you have submitted your order).

2 Our Privacy Policy

2.1 Data Controller

For the purpose of data protection legislation, the data controller of Your Information where you have provided information to any of the Sites is Flowers Made Easy Limited.

Our data protection officer may be contacted be emailing



What we do with the information we gather


  1. We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
  2. Where the information is necessary for the adequate performance of the contract between you and us for us to provide our services
  3. For customer service and resolution purposes
  4. Internal record keeping.
  5. We may use the information to improve our products and services.
  6. We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided and we may personalise such content based on what we believe may be of interest to you.
  7. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail.
  8. We may use the information to customise the website or app according to your interests.
  9. We may use the information to send you relevant, personalised communications by post in relation to updates, offers, services and products. We’ll do this on the basis of our legitimate business interest. You are free to opt out of hearing from us by post at any time by writing to or emailing us at
  10. From time to time, we may use remarketing and behavioural targeting services. In order to do these, we collect cookies and usage data as described below in the “How We Use Cookies” section. These cookies connect activity on this website or app with select advertising networks.
  11. We may use the information for the purposes of fraud detection and prevention and enhancing safety on our website and app.

We have a legitimate interest in obtaining and using the information as set out above in being able to provide and improve the service and marketing that you receive from Flowers Made Easy and it’s associated sites, services and businesses.

Information you give us which we may collect and process

You may give us Your Information by filling in forms in connection with the Sites or using the Services or by corresponding with us (for example, by email). This includes but is not limited to information you provide when you download or register for the Sites or the Services, subscribe to any of our Services, search for any our apps, Sites or Services as well as sharing data via the Services’ social media functions, entering a competition, promotion or survey and when you report a problem with our Services or Sites. If you contact us, we may keep a record of that correspondence. The information you give us may include but is not limited to:

Your name, age and address

Email Address & Phone Numbers

Your username & Password

Your device details

Your purchase history with us

Other registration information as per our sites including Recipient names, addresses and related occasions where you have either sent a bouquet to such recipient or saved such details in your account

If you are a business, your business name and address details including your VAT number etc

Your marketing communication preferences

Financial & credit card information (this info is tokenised on our sites)

Information connected with reviews you leave on our website or app

Information we collect about you and your device: 

We use different methods to collect data from and about you including through you using our website or app, filling in forms or by corresponding with us by post, phone email or otherwise.

Each time you use the Sites or our Services we may automatically collect the following types of information:

Your IP address, browsing history on our website or app and your location information.

Technical information, including but not limited to the type of mobile device you use, a unique device identifier (for example, your Device’s IMEI number, the MAC address of the Device’s wireless network interface, or the mobile phone number used by the Device), mobile network information, your mobile operating system, the type of mobile browser you use, or time zone settings;

Details of your use of any of our Services or Sites including, but not limited to, traffic data, location data, web logs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

We may also collect data from you by using cookies. For the exhaustive list of cookies we collect see the 'How we use Cookies' section here:

We may also receive additional information about you, such as demographic data or fraud detection information, from third party service providers and/or partners, and combine it with information we have about you in order to improve the service and marketing that you receive from Flowers Made Easy Ltd.

Information we receive from other sources (Third Party Information): 

We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

This includes your engagement with our advertising partners, emails, what you clicked on, what campaign keyword and cost of obtaining your visit to our sites.

Disclosure of your information

From time to time, we may share information relating to you with third parties in order to provide the Services.  This may include the disclosure of information to any company in Flowers Made Easy LTD and third parties in the following manner:

  • We may share information relating to You with third parties engaged by us to provide or administer the Services and/or the Sites and/or the production of any promotional material which is permitted by law to be sent to You. This includes our supply and fulfilment partners in order to ensure we can process and complete your order;
  • In the event that we sell or buy any business or assets, in which case we may disclose this information to the prospective seller or buyer of such business or assets; In that scenario, our database of customers is an asset we would need to share with potential buyers or sellers for that specific purpose. This is in the legitimate interests of selling or buying our business or another business.
  • We may also expand our company and in this scenario we may share your data within our group in order to improve our products and services and because of some of our internal support services may be shared across the group. This is in our legitimate interests of cost efficiency and growing our business. Where this occurs, we will post a link to all group companies and their locations in this Privacy Policy and they will use it in the ways set out in this Policy;
  • If we or substantially all of our assets are acquired by a third party, in which case information (as well as that of other customers) may be one of the transferred assets;
  • If we are under a duty to disclose or share information relating to you in order to comply with any legal or regulatory obligation or request;
  • We may use and share information relating to sets or groups of customers, to enhance our understanding of customer behaviour and enable us to improve our service or the Services in general.
  • Unless you indicate otherwise, to advise you of promotions and other goods and services offered by us and/or our suppliers or programme partners or other trusted partners which may be of use or interest to you or your household; and

In order to:

  • enforce, apply or investigate potential breaches of this Policy and/or any applicable terms relating to the Services; or
  • protect our rights, property or safety of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We may associate any category of information with any other category of information and will treat the combined information as personal data (and/or Your Information, as appropriate) in accordance with this Policy for as long as it is combined.

We may also disclose information relating to You to our advertisers in order to provide you with targeted advertisements.

2.5 International Data Transfers

We may transfer and/or store information related to you to a destination outside the European Economic Area (“EEA”) from time to time however this is not our current practice. In this context, this Information may also be processed by staff operating outside the EEA who work for us or for one of our suppliers.  Any transfer of information relating to You to a location outside the EEA is made in accordance with data protection law. Specifically, such transfers are only ever made lawfully by way of the European Commission’s Model Contractual Clauses. More information and a copy of the Model Contractual Clauses are available on the European Commission’s website. -

2.6 Security of your Data

We are committed to keeping information relating to you secure and we and our partners comply with data protection legislation in this respect. The servers on which this information is stored are in a physically secure facility.  Where appropriate, we collect information relating to you from our Services when the relevant browser is in ‘HTTPS’ or secure mode only. The padlock symbol should appear when you are in this mode, indicating that you are safely submitting encrypted information only. To take full advantage of all security features you should use an up-to-date browser.

Where we have given you (or where you have chosen) a password that enables you to access the Services, you are responsible for keeping this password confidential. We ask you not to share this password with anyone.

As the nature of the internet is such that any input of data is at your own risk, we cannot guarantee or warrant the security of any information relating to You transmitted to us via the internet. No data transmission over the internet can be guaranteed as 100% secure. However, as set out above, we will take all commercially reasonable steps (including appropriate technical and organisational measures) to protect information about you.

2.7 Website Security

Our site is as secure as they get. We have a 256 bit SSL Cert applied to our site which is hosted on a dedicated server accessed only by us directly from our own offices. Your details are stored on a central database which is secured with the SSL cert. Your credit card details are managed by Realex Payments, who also manage Virgin Airlines, Aerlingus and many more of the biggest ecommerce sites around the world. We don’t even see your credit card number on this side.
Resale or disclosure of information to third parties
Flowers Made Easy Limited will not sell, rent, loan, trade, or lease any personal information collected at our site. Our business is flowers & gifts, not selling personal information, so be assured that this will not happen


2.8 How long do we retain information about you?

We will keep information relating to you only for as long as required by our Services and in accordance with applicable law. Information will be kept for different lengths of time depending on the information and its value to you in interacting with our service.

2.9 Your Rights under the Data protection law and how to exercise them.

Data protection legislation gives you the right to obtain a copy of information that identifies you from us.

Data protection legislation also give you the following rights in certain circumstances:

  • to correct any information relating to you which is incorrect;
  • to delete such Information;
  • to restrict our use of that information;
  • to object to our use of information relating to You including when we may automatically process such information (e.g. profiling); and
  • to request that information relating to you is transferred to another data controller.

If you wish to exercise any of the above rights, please contact us at specifying the right which you wish to exercise. If you wish to make a compliant about us or the Services in respect of our collection and/or use or Your Information, you can also contact the Office of the Data Protection Commissioner directly if you wish.

2.10 Unsubscribing/Resubscribing

  • To unsubscribe from our emails and /or text messages, follow the unsubscribe instructions at the end of every email and text message. To unsubscribe from our emails, click the "To Unsubscribe click here" link at the bottom of any email. To unsubscribe from text messaging from Us, text the word REMOVE to the number provided in the most recent text you received (Do not reply to the text message). Alternatively, you can change your privacy options in your account details by managing your user preferences which can be found at the following link: https://www.flowersmadeeasy/ie/account
  • To resubscribe to our emails and/or text messages simply log into your account at https://www.flowersmadeeasy/ie/account  and check the boxes for receiving email and text messages. Double check your email address and mobile phone number are correct and update your details by clicking the Update Account button at the bottom of the page. It will take up to 4 days to begin receiving email or text messages from Us again.
  • If you have more than one address or email address please make sure to notify any changes to your preferences for each address or email address you have registered with us.

3 General Terms

3.1 Contacting Us: Questions, comments and requests regarding this Policy are welcomed and should be addressed to

3.2 We reserve the right, at any time in our sole discretion, to: modify, suspend or discontinue the Sites or any Service, content, feature or product offered through the Sites, with or without notice; charge fees in connection with the use of the Sites; modify and/or waive any fees charged in connection with the Sites; and/or offer opportunities to some or all users of the Sites. You agree that we shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Site, or any service, content, feature or product offered through the Sites.  We also reserve the right to change the terms of this Policy from time to time.  Any changes we may make to this Policy in the future will be posted and where appropriate, notified to you in the context of your use of the Services.

3.3 If any provision of these terms shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from these terms and conditions and shall not affect the validity and enforceability of any remaining provisions.

3.4 Our failure to exercise or delay in exercising a right or remedy provided by these terms and conditions or by law does not constitute a waiver of those or any other rights or remedies.

3.5 Neither Flowers Made Easy nor any Flowers Made Easy affiliated business shall be liable for any failure to perform any of our obligations under these terms and conditions which is caused by circumstances beyond our reasonable control including, but not limited to any force majeure incident.

3.6 Site Usage: As a condition of your use of the Sites and/or the Services, you will not use the Sites/Services for any purpose that is unlawful or prohibited by these terms and conditions.

You may not use the Site in any manner which could damage, disable, overburden or impair any Site/Service or interfere with any other parties use and/or enjoyment of those Sites/Services.

3.7 You may not attempt to gain unauthorised access to the Sites or Services, other accounts, computer systems and networks connected to any Site/Services, through hacking, password mining or any other means.

3.8 Neither Flowers Made Easy nor any other related business will be liable for any costs incurred by you to access the Site such as telephone, computer or other.

3.9 Availability of Services: Neither Flowers Made Easy nor any other related business can be held liable for any interruption in the availability of the Site or the availability of delivery services or other Services Flowers Made Easy or any other related business and any inconvenience or loss this may cause other than as may arise under law or under these terms and conditions. All services are provided on an “as is” and “as available” basis and we cannot guarantee that the service will be fault free.

3.10 Limitation of Warranties: Neither Flowers Made Easy or any other related business makes any representations or warranties of any kind, whether express or implied, as to the operation of the Sites (including this Site), the information, content, materials or products, included on or in their sites/services. To the full extent of the applicable law, Flowers Made Easy or any other related business disclaim all warranties, express or implied, including but not limited to implied warranties of merchantability and fitness for a particular purpose. Neither Flowers Made Easy or any other related business will be liable for any damages of any kind arising from the use of the Sites and/or the Services including (but not limited to) any other related business service,  and including (but not limited to) direct, indirect, consequential, incidental and punitive damages. No oral advice or written information given by Flowers Made Easy, its affiliates, agents, directors, employees. agents, or the like, shall create a warranty, nor shall you rely on any such information or advice.  Nothing in this paragraph applies to Flowers Made Easy or any other related business liability in respect of products sold to You.

3.11 Miscellaneous: We are pleased to hear from users and welcome your comments regarding products sold by us and/or the Services and/or the Sites (“Comments”). You agree that your Comments will not violate any right of any third party, including copyright, trademark, privacy or other personal or proprietary right. You further agree that your Comments will not contain libellous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Sites. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead Flowers Made Easy or third parties as to the origin of any Comments. You are solely responsible for any Comments you make and their accuracy. We. take no responsibility and assumes no liability for any Comments posted by your or any third party.

3.12 All materials incorporated in or accessible through the Sites, including, without limitation, text, prices, product details, photographs, images, graphics, illustrations, logos, button icons, audio clips, video clips, software, and other content, and the compilation, collection, arrangement, and assembly thereof (including the look and feel of the Site), are protected by Irish and international copyright laws, and are owned, controlled or licensed by Flowers Made Easy or any other related business. All such rights are reserved. Such materials may be used only for viewing the Sites in the ordinary course or as a resource for purchasing the products and/or services offered through the Sites. Any other use of such materials, including any copying, reproduction, modification, sale, distribution, extraction, re-utilisation, transmission, republication, downloading, display, posting, performance, or other exploitation thereof by any means or medium without the prior written permission of the copyright owner is strictly prohibited. All trade marks on this Sites may not be used without our prior written permission. Any person wishing to link to any of the Sites should contact us, to apply for consent to make such a link. Making use of other facilities that may be provided on the website, use of any automated system or software to extract data from this website for commercial purposes (“screen scraping”) is prohibited, except in cases where third parties have entered into a written Licence Agreement directly with Flowers Made Easy which permits that third party to access Flowers Made Easy’s price, product details and other information for the sole purpose of price comparison.

3.13 The terms of this Policy and this Agreement shall be governed by the laws of Ireland without regard to choice of law principles and the courts of Ireland shall have jurisdiction to hear any dispute in relation to it. The waiver of any provision of the Agreement shall not be considered a waiver of any other provision or of Flowers Made Easy’s right to require strict observance of each of the terms herein. If any provision of the Agreement is found to be unenforceable or invalid for any reason, that provision shall be severable, and all other provisions shall remain in full force and effect. This Agreement constitutes the entire agreement between us relating to your use of the Sites.

3.14 Ownership of our site’s content: Unless otherwise noted, the Sites, and all features and materials on the Sites, including text, images, illustrations, designs, icons, photographs, video clips and other content, and the copyrights, trademarks, trade dress and/or other intellectual property in such materials (collectively, the "Contents"), are owned, controlled or licensed by us or our suppliers.  The Sites and the Contents are intended solely for personal, non-commercial use. You may not reproduce (except as noted above), publish, transmit, distribute, display, modify, create derivative works from, sell or exploit in any way any of the Contents or the Sites.


4 Our Cookies Policy

4.1 Cookies

Cookies assign a unique identification to your computer and store the details on your hard drive via a facility in your web browser. The cookie does not contain any personally identifying information but does permit our website to recognize you each time you return to the Flowers Made Easy website. On arrival your cookie then ‘handshakes’ with our system, which identifies you and makes it faster for you to log in.
From offers and promotions to sound and video, the aim of this site is to be interesting, helpful and informative. We’re keen to find out what you like and dislike – your feedback plays a key role in helping us improve this site. We use many techniques to follow your use of the site and provide you with a customised experience. The main and best-known technique is by using what are known as ‘cookies’.
What are cookies? Cookies are small data files that a website will put on your device, which in turn sends information back to the website. They cannot affect your device, but they do collect information that can be used to enhance the site. For example, a cookie can remember the items that you have placed into your shopping basket, or it can ensure you get the offer you requested. These are known as ‘session’ cookies, which expire as soon as you leave the site.
Other cookies can tell us if you come back. These are ‘persistent cookies’, which often expire after a period of time. They will remain on your device until you delete them. We use them to help customise the site – to do things such as display relevant information based on your visit.
Some cookies enable sites to work, while others help us learn about what people are browsing for.

4.2 How we use cookies

We use cookies to ensure you get the most from your visit. They improve your experience of the site because certain features work best with cookies. Feedback and information from the cookies can also help make the site better. By visiting this site, you agree to our use of cookies and other technologies.
Rest assured that the cookies we use do not store personal details, such as payment card numbers. Here are the main types of cookies and what they do:
1) Strictly necessary
In brief: These cookies enable you to get the information or service you’ve asked for. They’re essential – without them, some services may not work.
For example, We use these cookies to enable you to use shopping baskets, which remember your choices and enable you to buy.
2) Performance cookies
In brief: These cookies collect information about the pages you visit, where you go most often and whether you see error messages. The information is only used to ensure a website works well.
For example, We gather information to diagnose problems and issues. We then use it to make improvements and fix errors.
3) Functional cookies
In brief: These cookies remember choices you’ve made to personalise the site. They may remember where you are so you can get tailored information, or remember changes you have made to help you browse, such as increasing the text size.
For example, If you ask for services based on your location, we sometimes store a cookie so that next time you visit you won’t have to tell us again.
4) Targeting or advertising cookies
In brief: These cookies collect anonymous information about your browsing habits which are then used to make advertising relevant to you. They remember if you have visited a website and share this information with advertisers.
For example, For remarketing purposes, we may use DoubleClick Cookies. These cookies are provided by our online advertising agency. They help us tailor the advertisements you see on third party sites by understanding what interests you on our sites, such as the pages you view.  These cookies expire after a set period of days from when you last click on the advertisement.
We limit advertising to certain sections of the website. These services are provided by our carefully selected and monitored partners, and we are committed to ensuring any information is used appropriately.
Based on the information you share with us, individualised offers may be shown to you on Flowers Made Easy LTD websites, in mobile apps or on third-party websites, including social media channels. To target our marketing activities, we may share limited information, (for example email address and phone number with third parties (including social media channels), so that they can provide us with an anonymous demographic profile of users on their platform. We do not sell, trade or rent your information, and only aggregated, anonymised data is periodically transmitted to external services to help us improve your experience.

Links to other sites

We often link off to other sites to help provide you with extra information or services. For example, to make it easy for you to share information with your family and friends, we provide links to Twitter, Facebook and other popular social media or book-marking sites.
But remember, these sites may use cookies that we do not control. So be sure to check how they use your information.

4.3 How you can control cookies

If cookies are disabled on your device you will still be able to use most of this site. However it may limit what you can do.
How you manage your cookies depends on your browser. To find out which browser you use:
PC: open your browser and go to the Help menu and then click on the About option.
Apple Mac: open your browser and go to the Apple menu and then click on the About option.
Mobile device: check your settings.
If you would prefer to restrict or block cookies and/or delete any you may already have or to know more about cookies you can visit which explains in detail how they can work and can be managed.

5. Other Important information about your privacy

Face to Face & Telephone Contact

In the event of telephone calls from you, we also reserve the right to ask security questions (which we in our sole discretion deem appropriate), in order to satisfy ourselves that you are who you say you are. All Telephone calls, both inbound and outbound, may be recorded and may be monitored for the purposes of training, quality purposes and to verify information and help prevent and detect fraud.

Before you provide any data to us we will endeavour to make it clear, for example in our Terms & Conditions & Privacy Policy, in the relevant application process of the product or service concerned, why we need this data and how we will use it. This includes when you visit one of our stores or warehouses. Our privacy policy terms and conditions will be made available to you in our stores.

Our Address

If for any reason you wish to send us a letter or visit us you can do so here: Flowers Made Easy LTD 10 St Kieran’s Enterprise Centre, Furze Road, Sandyford Industrial Estate, Dublin 18.

Tell us what you think

We welcome your questions and comments about privacy.
Please write to The Secretary, Flowers Made Easy LTD ,10 St Kierans Enterprise Centre, Furze Road, Sandyford Industrial Estate, Dublin 18.

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