Flowers Made Easy started small, long before it had a website or a delivery van on the road. In the 1990s, Mary Grant began supplying flowers from her own home, building up relationships with growers and buyers one order at a time. It grew steadily over the years, to the point where her husband Michael stepped in to help her keep up with it.
Their son Eamonn had moved to Melbourne in his early twenties with his now-wife Anna, chasing something different for a while. But as his parents' business kept growing back in Dublin, Eamonn felt the pull to come home and help build it properly. On the long trip back from Australia, he proposed to Anna in Italy, and by 2006 the two of them were married and settled back in Ireland, ready to turn a home-based flower supply business into something bigger.
A family business, built on what each of them did best
The four of them split the work along their strengths. Michael took care of the finances. Eamonn focused on technology and business development. Mary brought decades of hands-on flower industry knowledge that no amount of planning could substitute for. And Anna, who'd worked in public relations since college, took on marketing and the day-to-day logistics of getting hundreds of orders out the door.
The business grew quickly. What started in Mary's home soon needed a proper base of its own, and Flowers Made Easy moved into a dedicated premises in Dublin to keep pace with demand. As trust in the brand grew, the company also began supplying other florists, letting them buy wholesale flowers directly through the website, connecting smaller businesses with the same quality suppliers Flowers Made Easy relied on itself.
It wasn't always an easy road. The business weathered the recession years like every other Irish company at the time, growing slowly and carefully rather than quickly, and building up a team of around ten people along the way, several of them family.
Never a shop on the high street
Unlike many florists, Flowers Made Easy never opened a traditional walk-in shop. From early on, the business was built to operate online, with a dedicated base for arranging and despatching orders rather than a storefront window. Customers were, and still are, welcome to call in, and those who do are usually surprised by the scale of what's going on behind the scenes to get flowers out across Dublin and the rest of the country every single day.
That online-first approach meant building direct relationships with growers early, including a direct link to the flower auction houses in Holland and access to trusted growers and nurseries across Ireland and the UK, relationships that still shape how flowers are sourced today.
Sourcing sustainably, and delivering across the whole country
Sustainability has been part of how Flowers Made Easy works since 2007, long before it became a talking point in the industry. That means favouring locally sourced flowers and materials wherever a genuine alternative exists, building bouquets around what's actually in season, and packaging every order in sustainable, eco-friendly materials that look as good as they do right by the environment. Each bouquet is hand-tied fresh to order and delivered in a protective aqua pack, so it arrives in perfect condition without unnecessary waste along the way.
Same-day delivery across Dublin remains a priority for the company, with orders placed before 2pm Monday to Thursday, or before 1pm on Fridays, arriving the same day. But the ambition has always gone further than the capital. Flowers Made Easy now delivers nationwide, with next-day delivery available to every county in Ireland, so a thoughtful, sustainably sourced bouquet can reach a doorstep in Cork, Galway, Kerry or Donegal just as easily as one around the corner from Dublin.
Flowers Made Easy today
Flowers Made Easy is proud to be part of The Flower Factory family since 2024, continuing the same commitment to quality, sustainable sourcing and reliable delivery that the business was built on from the very start. The same standards that turned a home-based flower supply business into one of Ireland's leading online florists are still what guide every bouquet that goes out the door today, hand-tied fresh to order, sustainably packaged, and delivered same-day across Dublin or next-day to anywhere in Ireland.
